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Best Above The Fold Websites of 2026 | 33 Inspiring Examples
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👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
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Best Above the Fold Website Examples
- AhrefsÂ
- Calvin Klein
- AppleÂ
- NikeÂ
- WeightWatchers
- IntuitÂ
- Animalz
- The Body Shop India
- Kylie Cosmetics
- TeslaÂ
- SnackNationÂ
- Airbnb SecretsÂ
- Kennedy BlueÂ
- VeryGoodCopyÂ
- ClarksÂ
- FossilÂ
- CopyBlogger
- TwitchÂ
- FrankBodyÂ
- AllbirdsÂ
- HubSpotÂ
- Pink ProductsÂ
- QuickchannelÂ
- Pierre Thiam
- SupernaturalÂ
- Sliders
- Wendy’s Philippines
- Dairy Queen
- Mountain Shop
- Zalando
- CXL
- Warby Parker
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1. Ahrefs
URL: https://ahrefs.com/
Ahrefs’ above-the-fold website design is intuitive, emphasizing their unique strengths, services, and client base. It features a clear navigation menu, which guides users to explore their suite of SEO tools, blog articles, and learning materials. The layout is modern and user-friendly, with easy access to product features, pricing, and customer support.
What you can learn from this great website design
- Awesome color palette that uses color in the visual hierarchy
- Informative content
- Well-polished design
🚀 Here's the website builder I recommend to replicate this website
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2. Calvin Klein
URL: https://www.calvinklein.ie/
Calvin Klein’s above-the-fold website design is sleek and stylish, reflecting the brand’s minimalist aesthetic. It features high-quality imagery and clear navigation, guiding users to explore their latest clothing and accessories collections. The layout is modern and intuitive, with easy access to product details, sizing information, and customer support.
What you can learn from this great website design
- Large texts for emphasis
- Nice tagline
- Well-designed layout
🚀 Here's the website builder I recommend to replicate this website
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3. Apple
Apple’s above-the-fold website design is sleek and minimalist, featuring a video on their current theme. It has a clear navigation, guiding users to explore their latest devices, software, and accessories. The layout is intuitive and responsive, making it easy for customers to learn about Apple’s innovations and make purchases.
What you can learn from this great website design
- Famous website
- Large text for emphasis
- Classy web design
🚀 Here's the website builder I recommend to replicate this website
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4. Nike
Nike never fails to impress! I’m absolutely smitten with the jaw-dropping visuals and top-notch images that they proudly showcase on their website. It’s an awesome way for businesses to flaunt their campaigns and entice consumers into buying their products. Great job! If you want your business to skyrocket too, get inspiration from this website now!
What you can learn from this great website design
- Great use of white spaces
- Great web layout
- Aesthetically pleasing design
🚀 Here's the website builder I recommend to replicate this website
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5. WeightWatchers
URL: https://www.weightwatchers.com/us/
Weight Watchers’ website design is clean and user-friendly, with a focus on promoting their weight loss and wellness programs. The homepage offers clear navigation and informative content, guiding users to explore their plans, recipes, and success stories. The layout is modern and intuitive, making it easy for users to track their progress, find support, and achieve their health goals.
What you can learn from this great website design
- Calm color palette
- Simple web layout
- Creative logo design
🚀 Here's the website builder I recommend to replicate this website
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6. Intuit
Intiut’s website design is clean and user-friendly, with a focus on simplicity and functionality. The homepage offers a clear overview of their personal finance management services, featuring intuitive navigation and informative graphics. The layout prioritizes ease of use, allowing users to quickly sign up, connect their accounts, and start managing their finances efficiently.
What you can learn from this great website design
- Well-polished website
- Lots of white spaces
- Very true to their mission
🚀 Here's the website builder I recommend to replicate this website
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7. Animalz
Animalz’s website design is sleek and professional, featuring a clean layout with bold typography and vibrant imagery. The homepage effectively showcases their content marketing services through concise text and engaging visuals, while the navigation is straightforward, allowing users to easily explore their offerings and learn more about their company.
What you can learn from this great website design
- Easy menu navigation
- Clean and neat layout
- Awesome color palette
🚀 Here's the website builder I recommend to replicate this website
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8. The Body Shop India
URL: https://www.thebodyshop.in/
The Body Shop’s website design is vibrant and engaging, with a focus on showcasing their products and values. The homepage features colorful imagery and clear navigation, guiding users to explore their wide range of skincare, haircare, and beauty products. The layout is clean and intuitive, making it easy for customers to shop and learn about their ethical practices.
What you can learn from this great website designÂ
- Aesthetic photograph
- Calm color palette
- Sophisticated web design
🚀 Here's the website builder I recommend to replicate this website
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9. Kylie Cosmetics
URL: https://kyliejennercosmetics.eu/
Kylie Cosmetics is an American cosmetics company founded by Kylie Jenner. Who wouldn’t know the very famous Kylie Jenner, right? I love how feminine and girl-boss her website looks. Everything seems to be well-polished and well-designed so the website looks extravagant and stunning. The photos are high quality so it adds a plus point for me. Awesome website design!
What you can learn from this great website design
- Stylish font
- Nice color to match the website
- Stunning web layout
🚀 Here's the website builder I recommend to replicate this website
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10. Tesla
Tesla’s website design is sleek and futuristic, highlighting their electric vehicles and sustainable energy products. With clear navigation and high-quality visuals, users can explore car models, energy solutions, and company information effortlessly, making it easy to learn, purchase, or schedule test drives.
What you can learn from this great website design
- Sophisticated web layout
- Nice car photographs
- Sleek and neat design
🚀 Here's the website builder I recommend to replicate this website
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11. SnackNation
The above-the-fold website design of SnackNation features a clean and modern layout with vibrant imagery and concise text. It highlights their snack delivery service with clear call-to-action messaging. On the other hand, the navigation is intuitive, allowing users to easily explore their offerings and learn more about their company values.
What you can learn from this great website design
- Use of color in the visual hierarchy
- Informative, well-organized content and navigation
- Well-planned and functional layout
🚀 Here's the website builder I recommend to replicate this website
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12. Airbnb SecretsÂ
URL: https://optimizemyairbnb.com/
The above-the-fold website design of OptimizeMyAirbnb highlights clear navigation and informative content. It showcases their value proposition with relevant visuals through a clean and easy-to-navigate layout. Overall, the design and content encourage engagement and conversion.
What you can learn from this great website design
- Minimalist layout that uses color in the visual hierarchy
- Excellent copywriting
- Great design concept with social proofs
🚀 Here's the website builder I recommend to replicate this website
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13. Kennedy Blue
URL: https://www.kennedyblue.com/
Kennedy Blue’s above-the-fold website design is elegant and intuitive. It features a classic black and white color theme with touches of pastel colors for CTA buttons and important content. Using high-quality photographs, models doning the newest bridal gowns take the centerstage of the design. Overall, the layout is modern, user-friendly, and allows easy access to essential information and shopping options.
What you can learn from this great website design
- Professional design and photographs
- Clean, organized layout
- User-focused content and features
🚀 Here's the website builder I recommend to replicate this website
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14. VeryGoodCopy
URL: https://www.verygoodcopy.com/
VeryGoodCopy’s above-the-fold website design capitalizes on its value proposition, which is centered on alignment with no photos to boot. Just straightforward, powerful copywriting. The navigation menu is similarly simple, allowing website visitors easy access to blog posts, resources, and contact information. Indeed, the design exudes confidence and expertise in the field of copywriting.
What you can learn from this great website design
- Minimalist layout
- Great tagline and value proposition
- Use of varying text sizes in the visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
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15. Clarks
URL: https://www.clarksusa.com/
Clarks’ above-the-fold website design is sleek and user-friendly, with a focus on showcasing their footwear collections. The homepage features high-quality imagery and clear navigation, guiding users to explore their range of shoes for men, women, and kids. The layout is modern and intuitive, with easy access to product details, sizing information, and customer support.
What you can learn from this great website design
- Great color combination
- Aesthetically pleasing design
- High-quality website
🚀 Here's the website builder I recommend to replicate this website
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16. Fossil
URL: https://www.fossil.com/en-us/
Fossil’s above-the-fold website design features its current marketing campaign through a vibrant photo paired with a compelling message. This is tucked stylishly beneath a clear navigation menu and a clean layout, easily guiding users to explore their latest collections and promotions. Well done!
What you can learn from this great website design
- Use of varying text sizes and colors in the visual hierarchy
- User-focused content, features, and layout
- Lots of social proof and CTA buttons
🚀 Here's the website builder I recommend to replicate this website
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17. CopyBlogger
Copyblogger’s above-the-fold website design highlights a dream desired by most online writers (financial stability) and the secret means to achieve it. Clever! Who wouldn’t clickthrough? Talk about effective copywriting!
What you can learn from this great website design
- Clean, organized content
- Excellent copywriting
- Use of color and varying text sizes in the visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
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18. Twitch
Twitch’s above-the-fold website design has a fixed layout but varies in content since it is user-generated. streamlined and user-friendly, focusing on providing access to live streams and community features. The layout is optimized for mobile devices, with smooth navigation and interactive elements for engaging with streams and fellow viewers.
What you can learn from this great website design
- Clean and organizedÂ
- Interactive and interesting content
- Strategically-placed CTA buttons that use color in the visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
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19. FrankBody
URL: https://www.frankbody.com/
Frank Body’s above-the-fold website design reflects their fun approach to skincare. A combination of bold, colorful, and playful typography is used to convey their new products and current promotions. The layout is modern and intuitive, with easy access to the website’s content.
What you can learn from this great website design
- Great choice of fonts
- Well-positioned CTA buttons
- Use of lead magnets
🚀 Here's the website builder I recommend to replicate this website
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20. AllbirdsÂ
URL: https://www.allbirds.com/
Allbirds’ above-the-fold website design is minimalist, reflecting their commitment to sustainability. The product photos paired with compelling copywriting draw visitors to their eco-friendly footwear collections. The layout is intuitive, highlighting product details for a seamless shopping experience.
What you can learn from this great website design
- User-focused content and features
- Professional photographs, design, and layout
- Well-positioned CTA buttons
🚀 Here's the website builder I recommend to replicate this website
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21. HubSpot
HubSpot’s above-the-fold website design emphasizes its inbound marketing and sales solutions. It has a minimalist layout and a muted color scheme, which enables visitors to focus on important content. Good job!
What you can learn from this great website design
- Colorful, interactive, and user-focused content
- Use of varying text sizes and colors in the visual hierarchy
- Social proof in place
🚀 Here's the website builder I recommend to replicate this website
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22. Pink
URL: https://pinkproducts.com/
Well, Pink’s above-the-fold website design is truly pink from background colors to photos and text! This might be the pinkest website there is, incorporating different tones of pink to make the design very aesthetically pleasing.Â
What you can learn from this great website design
- Great combination of fonts and colors
- Witty copywriting
- User-centered features
🚀 Here's the website builder I recommend to replicate this website
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23. QuickchannelÂ
URL: https://www.quickchannel.com/sv/
Quickchannel’s above-the-fold website design is contemporary, minimalist, and creative. Important images are positioned strategically to immediately capture the visitor’s eyes. It has a nice color palette, creating soft tones all over the website!
What you can learn from this great website design
- Use of varying text sizes and colors in the visual hierarchy
- Strategically-placed CTA buttons in an intuitive design
- Minimalist layout
🚀 Here's the website builder I recommend to replicate this website
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24. Pierre Thiam Â
URL: https://www.pierrethiam.com/
This website’s above-the-fold design is text-based yet conveys a warm welcome. Scrolling down, visitors are drawn into a rich tapestry of culture, cuisine, and storytelling. The layout is clean yet soulful with earthy tones that mirror the heart of West African cooking. Subtle animations and elegant typography keep the experience modern and refined.
What you can learn from this great website design
- Nice color choices
- Lively animation
- Refreshing vibe
🚀 Here's the website builder I recommend to replicate this website
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25. SupernaturalÂ
URL: https://www.supernaturalkitchen.com/
Get the brightest dye-free kits, sprinkles, morsels, and more from Supernatural. All of which visitors will find above the fold in crisp photos and through a clean navigation. Fall in love with this website’s brightly-colored aesthetics from top to bottom!Â
What you can learn from this great website design
- Professional design with a down-to-earth vibe
- Clean and organized layout
- Good choice of font type
🚀 Here's the website builder I recommend to replicate this website
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26. SLIDERSÂ
The Sliders above-the-fold website design serves up close-and-personal, mouthwatering visuals that capture the rebellious spirit of gourmet street food. The layout is sleek but playful, balancing clean design with bursts of personality. It doesn’t just showcase burgers… it makes you crave them.
What you can learn from this great website design
- Nice branding
- Typical burger/patty website
- Delicious looking images! Very interesting menu!
🚀 Here's the website builder I recommend to replicate this website
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27. Wendy’s Philippines
Wendy’s Philippines above-the-fold website design captures a fresh, local vibe that is bright, bold, and easy to explore, just like the food it serves. Mouthwatering photos of burgers and sides immediately grab visitors’ attention, while the signature red theme keeps the energy upbeat. Navigation is smooth and straightforward, making it easy for visitors to find their need.
What you can learn from this great website design
- Nice images
- Clear headline
- Nice menu structure
🚀 Here's the website builder I recommend to replicate this website
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28. Dairy Queen
URL: https://www.dairyqueen.com/
The Dairy Queen’s above-the-fold website design feels like a joyful scoop of nostalgia served fresh. It’s colorful, inviting, and filled with playful visuals that instantly spark cravings. From the swirling Blizzards to the cheesy classics, every image is designed to tempt visitors to purchase. The layout is clean and intuitive, making it easy to browse flavors, find a location, or check out the latest promos.
What you can learn from this great website design
- Amazing web layout
- Well-polished content
- High-quality image
🚀 Here's the website builder I recommend to replicate this website
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29. Mountain Shop
URL: https://www.mountainshop.net/
What makes the Mountain Shop’s above-the-fold website section a great example is its clear, concise messaging supported by an appropriate wall-to-wall background image. Large, bold, and easy-to-read fonts used for the headline make it truly visible to visitors. While the tone and manner of the message’s writing sends visitors the idea that they are valued by this business.
What you can learn from this great website design
- User-centric design, content, and features (blogs, community events, etc.)
- Lead magnet and CTA buttons are well in place
- Interactive navigation menu with organized and interesting sections
🚀 Here's the website builder I recommend to replicate this website
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30. Zalando
Zalando’s above-the-fold website design is very lively thanks to the different background colors and photos highlighted by its animated image slider. It also has a cool, dropdown menu navigation that automatically expands on mouseover, complete with a relevant photo. Besides that, visitors can also easily see what the website offers through the section icons and interactive features, including a floating, non-obtrusive chatbot.
What you can learn from this great website design
- Well-planned and organized navigation, content, and functionality
- Use of color in the visual hierarchy, especially in CTA buttons
- Lead magnet and social proof in place
🚀 Here's the website builder I recommend to replicate this website
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31. CXL
URL: https://cxl.com/
CXL’s above-the-fold website section presents an unusual color scheme: teal and black with tinges of red for branding. The section capitalizes on what CXL is good at through its value proposition and the accompanying video clip. Add to that a wide range of training courses and services, easily accessible through a well-sorted dropdown navigation menu. Cool!
What you can learn from this great website design
- Very organized website from top to bottom (layout, navigation, and content)
- Strong branding with solid proofs of credibility (testimonials, endorsements, and affiliations)
- Use of color and various text sizes in the visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
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32. Warby Parker
URL: https://www.warbyparker.com/
Warby Parker’s above-the-fold website section clearly conveys protection shown by various hues of blue, which happens to be their brand color. This color theme is supported by the value proposition about the background image of models wearing Warby Parker’s latest product. A straightforward design, the navigation menu similarly presents a simple sorting of the website’s content into sections of product types.
What you can learn from this great website design
- Simple but professionally designed
- User-centered features and content (online eye exam, style quiz, virtual try-on, etc.)
- Easy to navigate (Equipped with clear CTA messaging and visible buttons, section tabs, menu, etc.)
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS: Wix
URL: wix.com
Although this one shouldn't be on the list - I couldn't keep this one from you. Wix has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
HIGH-END
WEBFLOW EXPERT
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
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✓ Our average client increases their conversions by 3.7x in 90 days
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Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
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FAQ
What makes a good above the fold website design?
A great above the fold website example should have a clean design, be easy to navigate, and include a lot of social proof. Have a look at this page for great example websites.
How to create above the fold website design?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this a drag & drop website builderÂ
- Publish your website with our recommended hosting platform.
How much does an above-the-fold website design cost?
A web designer will charge anywhere between $1000 and $3000 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on an above-the-fold website design?
Your website will need at least the following pages: ‘Home, About me, Contact, and Portfolio’. To create trust with your visitor, it’s important to show lots of pictures of your brand.